With a business name change from "Learning to Be Human" to "Be Human.", a rebrand was needed to emphasize the new values of simplicity and approachability.

Drawing upon a portion of the Japanese philosophy known as Wabi-Sabi, the principle of "beauty in imperfection" is found in the brand design through organic shapes, calming zen patterns, and a serene color palette.

This brand design shies away from the overly-clinical and stigmatized presentation of mental health therapy, and reflects the reality of human life and growth.

Website: BeHuman.Life